Nov 11th used to be a ordinary day.However,Nov 11th. 2009，Taobao Mall,a C2C website which belongs to Alibaba group started to make promotion on Nov 11th.Nov 11th is becoming a special day,it is called to be The "Double Eleventh Shopping Carnival".
The "Double Eleventh Shopping Carnival" refers to the online promotional day on November 11, 2009. It originated from the online promotional activities held by Taobao Mall (Tianmao) on November 11, 2009. At that time, the number of merchants involved and the promotion efforts were limited, but the turnover far exceeded the expected effect. Therefore, November 11 became the fixed time for Tianmao to hold large-scale promotional activities. Date. Shuangxi has become the annual event of China's e-commerce industry, and gradually affects the international e-commerce industry.
In November 11, 2014, Alibaba's double eleven day trading volume was 57 billion 100 million yuan. In November 11, 2015, Tmall's double eleven day trading volume was 91 billion 217 million yuan. [1-2] 2016 11, 24 o'clock, Tmall double eleven all day trading volume exceeds 120 billion 700 million [3].
In the opening 11 seconds of Shuang11 in 2017, Taobao's trading volume exceeded 1 billion yuan, 3:01 seconds exceeded 10 billion yuan, and the proportion of wireless transactions accounted for 93% [4]. The 9th Tianmao Shuang11 Global Carnival began in 1 hour and 49 seconds, with a turnover of over 57.1 billion yuan, which is the 24-day turnover of Shuang11 in 2014. [5] According to the data released by Alibaba at 0:00 on November 12, the total turnover of "Shuang11" Tianmao and Taobao in 2017 was 168.2 billion yuan, a new record.
Guess how much will be a turnover this year?Will the records being broken again?
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